ebusiness strategy
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E-BUSINESS STRATEGY

e-Business Strategy

The business world is changing rapidly. The speed of business communications has increased from smoke signals to telegraph to telephone to telex to e-mail, and the World Wide Web. Geographically, it has gone from local to national to international to global. With the advent of internet, the way to do business, the infrastructure, etc. changes rapidly. What does this all mean to you? e-Business strategy is the new buzz word.

RESEARCH firms and analysts predict that by 2004, more than 56 per cent of businesses worldwide will be online. And this means that in the not so distant future, most businesses will be transacted through the World Wide Web with only a click of a mouse.

The raw numbers tell only part of the story. According to America's Department of Commerce, online retail sales in the world's biggest market in 2003 rose by 26%, to US$55bn.

Taking full advantage of eBusiness opportunities in an international context requires careful planning and thought. Web Site Services and web application development exist to facilitate e-Business, a fool proof internet marketing strategy needs to be coupled with them for a successful ebusiness strategy.

Such businesses will have tremendous global reach and considerable cost savings to their operations. They will be able to outperform their competitors that do not have a Web presence.

Even though the e-business value proposition is so lucrative, most businesses don't have a Web presence, and have no immediate plans to have one. The ones that do are struggling to make profits from their Web they simply lack the direction or know how to achieve profits from the Web.

Why web site marketing matters?

A great product is of no use if not well marketed, similar is the case with a website. This has enormous implications for e-business. A useless website suggests a useless company, and a rival is only a mouse-click away. But even the coolest website will be lost in cyberspace if people cannot find it, so companies have to ensure that they appear high up in Internet search results.

Some facts

  • The wild predictions made at the height of the boom—namely, that vast chunks of the world economy would move into cyberspace—are, in one way or another, coming true.
  • The actual value of transactions currently concluded online is dwarfed by the extraordinary influence the Internet is exerting over purchases carried out in the offline world.
  • Three out of four Americans start shopping for new cars online, even though most end up buying them from traditional dealers. The difference is that these customers come to the showroom armed with information about the car and the best available deals.
  • A company that neglects its website may be committing commercial suicide. A website is increasingly becoming the gateway to a company's brand, products and services—even if the firm does not sell online.

 

 

E-Business Strategy

Web Site Marketing

Web Application Development

Outsourcing Web Development

Internet Marketing Strategy

Search Engine Optimization - SEO

Website Promotion - The stakes are rising

Benefits of Outsourcing to India
 

 







 
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