e-Business Strategy
The business world is changing rapidly.
The speed of business communications has increased from smoke
signals to telegraph to telephone to telex to e-mail, and
the World Wide Web. Geographically, it has gone from local
to national to international to global. With the advent of
internet, the way to do business, the infrastructure, etc.
changes rapidly. What does this all mean to you? e-Business
strategy is the new buzz word.
RESEARCH firms and analysts predict that
by 2004, more than 56 per cent of businesses worldwide will
be online. And this means that in the not so distant future,
most businesses will be transacted through the World Wide
Web with only a click of a mouse.
The raw numbers tell only part of the story.
According to America's Department of Commerce, online retail
sales in the world's biggest market in 2003 rose by 26%, to
US$55bn.
Taking full advantage of eBusiness opportunities
in an international context requires careful planning and
thought. Web Site Services and web application development
exist to facilitate e-Business, a fool proof internet marketing
strategy needs to be coupled with them for a successful ebusiness
strategy.
Such businesses will have tremendous global
reach and considerable cost savings to their operations. They
will be able to outperform their competitors that do not have
a Web presence.
Even though the e-business
value proposition is so lucrative, most businesses don't have
a Web presence, and have no immediate plans to have one. The
ones that do are struggling to make profits from their Web
they simply lack the direction or know how to achieve profits
from the Web.
Why web
site marketing matters?
A great product is of no use if not well
marketed, similar is the case with a website. This has enormous
implications for e-business. A useless website suggests a
useless company, and a rival is only a mouse-click away. But
even the coolest website will be lost in cyberspace if people
cannot find it, so companies have to ensure that they appear
high up in Internet search results.
Some facts