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Internet users continue
to grow exponentially forcing more and more businesses to adopt
online shopping. Business-to Consumer (B2C) represents a significant
portion of e-commerce sales. The types of products sold by the
Top 300 web merchants are as varied as those sold in stores,
and the proportion of web sales represented by different product
categories is far closer to matching the offline retailing environment.
A recent study conducted by
A.T. Kearney surveyed 251 CEO's from 26 nations and across 10
industry segments on the importance of an e-business strategy.
Nearly three-quarters of those surveyed said their companies
are intensely to moderately active in creating or maintaining
an e-business strategy. Of the companies actively pursuing an
e-business strategy, 57 percent reported that their e-business
strategy is significantly integrated with their company's overall
business strategy.
ISN Corp. having offices in
the U.S. and development center in India brings a unique proposition
to companies - Web enabling businesses and also strategizing
& marketing it on the Web to reach the target audience.
Our vision is to open up a whole new vista of revenue flows
for businesses. ISN Corporation is one of the very few organizations
in the world that offer end to end business solutions on the
web that involves:
- Understanding Clients Business: The
primary step is to understand the dynamics of your business.
Based on our initial analysis, we make the requirement document
which will entail the detailed plan for your e-business
success. For some clients, we do the requirement analysis
for free.
- Designing & Web Application Development:
Based on the action points of the requirement analysis document,
ISN consultants will design the web site using the most
appropriate web & multimedia technologies. Depending
on the client industry, we also undertake any web application
development that may be required.
- Internet Marketing Strategy: ISN consultants
will draw a comprehensive internet marketing strategy which
will include search engine positioning strategy and plan
for media buying on the web.
- Web Site Marketing & Selling to
target audience: The final step in the process - we implement
the web site marketing strategies that will result in direct
revenues for your business through web site optimization
& web advertising.
Our outsourcing development
center in India also helps in reducing the overall cost of implementing
your e-business strategy.
As the relationship
between business and technology evolves, so will your opportunity
to expand business by implementing a well defined web strategy.
We enable sites to facilitate business, be an industry leader
& gather market information to expand and grow.
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